Run was initially going to be an internet series and you financed the pilot yourselves. That must have been a pretty big decision – what made you decide to go for it? How did you pull the money together?
Fajemisin-Duncan: Well we had tried the spec script route – writing our own ideas and cold calling agents and production companies – but no one was biting. It was hard to stand out in the crowd.
At that time HD camera technology was becoming more accessible. Webisodes and the rise of YouTube had just begun and anyone could upload content and have their voice heard. That was exactly what we needed and so around 2007 Jonathan Pearson said “let’s just do it.” So me, Marlon and Jonathan came up with the first concept of Run.
Marlon and I went off and wrote it. Our friend and producer Adam Dolman put up the lion share of the production budget (thank god as we would not have been able to do it all on our own) and we made up the rest.
Smith: The way we saw it, we were investing in our future so it would be money well spent. We pulled the money together through working regular jobs and just saved really. I was working for Lambeth council at the time and Daniel was working for Addison Lee in sales and customer services, so the money was tight. But we made it work.